Tag: marketing

insecure writers support group, writing

Happy New Year #IWSG

Jennifer Lane

Happy New Year to All Insecure Writers! Join our group started by Alex Cavanaugh.

Thank you to this month’s co-hosts: Joylene Nowell Butler, Olga Godim, Diedre Knight, and Natalie Aguirre!

I spent New Years Eve with family watching my beloved Cincinnati Bengals lose, but I did enjoy altering a Nutella Christmas tree recipe to create a puff pastry NYE dessert:

January 3 question: Do you follow back your readers on BookBub or do you only follow back other authors?

Alas, my marketing efforts have fallen off across the board the past few years, including on BookBub. I am not involved on the site these days, but I have followed authors as well as readers in the past.

Have you ever run a BookBub ad? I was lucky to get one of my books, Blocked, on BookBub in the New Adult category years ago. However, I’ve tried many times since, to no avail, and it’s tough to feel motivated to continue to submit new deals.

Here’s to a productive and fun 2024!

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#IWSG Celebrate Writing Goals…Take a Break?

Jennifer Lane

Happy March, Writers! Thank you to Alex J Cavanaugh for starting the Insecure Writers Support Group, where we air our hopes and fears.


Make sure to visit this month’s cohosts:

 Mary Aalgaard, Bish Denham,Jennifer Hawes, Diane Burton, and Gwen Gardner!

IWSG Day Question: How do you celebrate when you achieve a writing goal / finish a story?

I haven’t paid enough attention to celebrating in the past, maybe due to my worried brain and achiever personality. Instead of basking in the glory, I often jump to the next goal.

But my psychologist friend, Karen, insists on taking me out to dinner when I finish a novel, and it is important to revel in satisfaction after a completed goal.

Upon finishing a novel, I typically have a sequel or new story hopping in my brain. Since I finished Twin Sacrifice, though, it’s been pretty quiet up in hearrre. 

I pushed hard at marketing my latest release and have felt bummed by sales, although the reviews have been very kind. Maybe my overall lack of plot ideas and return on marketing investment are a sign to take a break from writing for a while.

Have you taken a lengthy break from writing? How’d it go?




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#IWSG Genres We Love to Write #Marketing #NewRelease

Jennifer Lane

Happy February, writers! Join us for our monthly group therapy, hosted by Alex Cavanaugh.

Hop over to visit this month’s kick-butt co-hosts!



IWSG Question: What do you love about the genre you write in most often?

I write multiple genres so I’ll mention one aspect I love about each:

Romance — A spark of attraction that deepens into intimacy provides emotional depth in the story.

Suspense — Torturing my characters by imprisoning them or sicking the Mafia on their tail creates needed plot conflict and hopefully keeps readers turning the pages.

Sports — The pursuit of excellence, against mighty odds, reveals character.

Psychology — Throwing characters into therapy is an ideal mechanism for character development and healing.


I’m gearing up for the release of psychological thriller (with suspense and romance) TWIN SACRIFICE on 2-28-18.

Thank you to all who shared my cover reveal, including IWSGers Shannon from The Warrior Muse, Jacqui from Word Dreams, Miranda Burski, Cathrina Constantine, and Nicki Elson’s Not So Deep Thoughts. Your support is awesome.

Here’s my marketing plan:

* Goodreads giveaway

* Facebook release party

* Netgalley listing for 6 months

* Pre-order Blitz and Release Tour by Book Partners in Crime Productions

* I made the ebook available on Amazon for pre-order and I’ll do author takeovers at a few friends’ Facebook pages

If you have additional marketing ideas that have worked for you, please let me know. Happy writing!

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#IWSG Is Your Writing a Dream?

Jennifer Lane

Happy April to all writers!


Head on over to Alex Cavanaugh’s blog to join us for the Insecure Writers Support Group.

After the publication of my 7th novel in October of 2016, I took a writing break to focus on my day job and other fun activities. But in March I jumped back into writing a romantic suspense I started in 2009: Twin Sacrifice.

Has a dream ever inspired your writing? As I mourned the end of my favorite TV show, Prison Break, in 2009, I had a dream about an alternate ending to the show. That dream inspired the plot of Twin Sacrifice.

Now I’m no longer in mourning, since Prison Break returns for a 5th season on April 4, yahooooo!

Wentworth Miller *swoons*


April IWSG Day Question: Have you taken advantage of the annual A to Z Challenge in terms of marketing, networking, publicity for your book? What were the results?


I did A to Z once (maybe 2012?) and it was fun but exhausting. Blogging was a more active world back then, and I post less frequently now. But it’s still great to bond with writers in both A to Z and IWSG!

IWSG Co-Hosts:

I’ll leave you with a marketing idea. The folks at USB Memory Direct sent me some cool flash drives with my book cover and website on them. I plan to load my ebooks and use them as giveaways. Check them out HERE. They even have a fun book-shaped flash drive.

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#IWSG The Countdown to Publication: When is Your Story Ready?

Jennifer Lane

Welcome to October’s Insecure Writer’s Support Group, hosted by Alex Cavanaugh. Join us HERE. 


This month’s question:

When do you know your story is ready?

My answer is simple: WHEN MY EDITOR FINISHES! 

I’ve worked with the same bomdiggity editor–Jessica Royer Ocken–for all seven of my novels, and I absolutely trust her ability to polish the manuscript. Then my amazing book designer, Coreen Montagna, swoops in to make it pretty. 

I’m lucky I met Jessica and Coreen, along with my astute critique partner, Nicki Elson, through my publisher. Now that I self-publish, I feel so grateful for the team that readies my story for publication.

I manage to publish one book a year, and 2016’s book launch (Spiked) happened October 1st. Once your story is ready to be published, how do you market your novel? I’ll share a couple of strategies I’ve tried.

Facebook Party. My zesty marketing assistant Mitsy Princell convinced me to host an all-day Facebook release party with over twenty author takeovers. Twelve hours later, with eyes glazed over and butt-cheek imprints on my sofa, I emerged scathed from the experience. But I so appreciate all the support from my fellow insecure writers! And the readers are way awesome, too.

Blogs and Goodreads. I hired a company (Raven Publicity) to run a cover reveal and ARC distribution to bloggers. Seems like book blogs are not as involved as in the past, but Create Space shares some tips for working with book bloggers. I’m gifting review copies at Goodreads’ New Adult Book Club and hosting two Goodreads giveaways. 

Ads. Last year I landed a Book Bub ad that was successful, but this year’s Riffle ad didn’t seem to help sales.

Giveaways. I’m also hosting a $25 Amazon gift card giveaway (feel free to enter HERE.)

What marketing strategies work best for you?

Happy writing!


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#IWSG Guide to Publishing and Beyond & Writing Dialogue

Jennifer Lane

Thank you to Alex Cavanaugh for hosting The Insecure Writers’ Support Group, where we journey together down this lonesome writing road.


Have you downloaded your free copy of The Insecure Writer’s Support Group Guide to Publishing and Beyond?


The Insecure Writer’s Support Group Guide to Publishing and Beyond


Tapping into the expertise of over a hundred talented authors from around the globe, The IWSG Guide to Publishing and Beyond contains something for every writer. Whether you are starting out and need tips on the craft of writing, looking for encouragement as an already established author, taking the plunge into self-publishing, or seeking innovative ways to market and promote your work, this guide is a useful tool. Compiled into three key areas of writing, publishing, and marketing, this valuable resource offers inspirational articles, helpful anecdotes, and excellent advice on dos and don’ts that we all wish we knew when we first started out on this writing journey.

ISBN 9781939844088
235 pages, FREE
IWSG sites – website, Facebook, and Facebook Critique Circle
Find the book at Amazon, Barnes and Noble, Kobo, Smashwords,Goodreads.


I contributed a piece on writing character relational styles, and I can’t wait to dive into reading all the helpful advice. Suddenly the writing journey isn’t so lonely!

Today I want to share tips for writing dialogue from author Justin McLaughlin:

Check them out HERE

Good tips, you think? 

What do you struggle with when writing dialogue? 

I have been guilty of fluffy tags like “she shouted” or “he groaned” instead of the less distracting “said”.

I’m also learning to write with more economy, like “Thought you hated Fox News” or “Kind of tall for a setter, aren’t you?”

Happy writing!

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Authors Promoting Authors

Jennifer Lane
A big thank you to Alex Cavanaugh for starting the…
Insecure Writers Support Group.

Today I’ll share an idea to make yucky marketing more fun:

Create a MARKETING TEAM with fellow authors!

Do you feel uncomfortable tooting your own horn? Do you lack the time to keep your books in the public eye? My pub sisters at Omnific Publishing decided to overcome those problems by designating one author a week for some major book pimpage.

How does it work? The designated author creates some marketing materials and shares them with our closed Facebook group. Then other authors in the group promote that author throughout the week.  Here are the various marketing strategies:

1) Tweets. The author creates tweets like:

Friendship is the best kind of ship. #NA #Navy #swimming #romance STREAMLINE by @JenLaneBooks http://amzn.to/1928OMJ #HotMenInUniform
…and her fellow authors tweet like crazy.
2) Goodreads. We “like” the 4 star and 5 star reviews for the designated author’s books, thereby bumping those reviews to the top.
3) Facebook and Pinterest.
My amazingly talented pub sister Carol Oates volunteered to create images with quotes from our books on them. I can’t wait for my week to unveil images like these:


What creative marketing strategies have YOU tried?