Authors Promoting Authors

A big thank you to Alex Cavanaugh for starting the…
Insecure Writers Support Group.

Today I’ll share an idea to make yucky marketing more fun:

Create a MARKETING TEAM with fellow authors!

Do you feel uncomfortable tooting your own horn? Do you lack the time to keep your books in the public eye? My pub sisters at Omnific Publishing decided to overcome those problems by designating one author a week for some major book pimpage.

How does it work? The designated author creates some marketing materials and shares them with our closed Facebook group. Then other authors in the group promote that author throughout the week.  Here are the various marketing strategies:

1) Tweets. The author creates tweets like:

Friendship is the best kind of ship. #NA #Navy #swimming #romance STREAMLINE by @JenLaneBooks http://amzn.to/1928OMJ #HotMenInUniform
…and her fellow authors tweet like crazy.
2) Goodreads. We “like” the 4 star and 5 star reviews for the designated author’s books, thereby bumping those reviews to the top.
3) Facebook and Pinterest.
My amazingly talented pub sister Carol Oates volunteered to create images with quotes from our books on them. I can’t wait for my week to unveil images like these:


What creative marketing strategies have YOU tried?

7 thoughts

  1. Totally agree with this! It's much more fun to pimp others and it's such an amazingly warm & fuzzy feeling to have others do the same for you.I just tweeted your sample tweet, ha.

    Like

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