As the author of almost 50 books, Bob Mayer rakes in quite the healthy salary. He shared some sound marketing strategies at the Romantic Times Convention, which I in turn want to share with you. I’ll also include some of my favorite quotes from Bob.
“The best platform and promotion is a great product. The second best is more product.” (With that many books out, Bob has definitely embraced “more”.)
1. Platform. Find your niche as an author. My tagline is “Romantic Suspense Featuring Healing and Redemption.” What’s yours?
“You can’t do everything, but be consistent.” Bob focuses most on his blog and Twitter instead of spreading himself too thin across multiple social media sites. He keeps an extensive spreadsheet with all the dates for guest posts, tweeting, and bumping his Kindleboards threads as often as allowed (every 7 days). (I admit I’ve never even visited Kindleboards so I need to get on it IF that’s something I can do consistently).
2. Product. Write what you’re passionate about. Write what you like to read. The best thing you can do is keep writing and learning.
“What’s the difference between aggressive and obnoxious? Aggressive is when you have a good product, and obnoxious is when you have a bad product.”
Bob’s keys to promotion:
1. Have good content
2. Link to something recognizable (Bob discussed how the TV show Lost seemed eerily similar to the plot of one of his published novels, so he tied into Lost when marketing that novel).
3. Balance promotion with networking and supporting others. (I find this so important. I don’t want to engage in authors who furiously promote without building some sort of relationship with me.)
* MBTI Are you familiar with the Myers Briggs Type indicator? I’m either an ENFJ or an INFJ depending on the day, and Bob said that the INFJ type is most descriptive of writers. We’re introverted and want to take care of others’ feelings. The problem that causes when it comes to marketing? The code for a promoter or marketer is the exact opposite: ESTP.
We need to step out of our comfort zone to network and communicate our passion.
“Thinking your publisher will market your book is like thinking your OB-GYN will raise your kid”.