insecure writers support group

Book Launches #IWSG

Join our monthly blog post for the Insecure Writers Support Group, created by Alex Cavanaugh.

Thank you to this month’s co-hosts PJ Colando, Ronel Janse van Vuuren, and Natalie Aguirre!

March 4 question:

What elements do you include in your book launch? Or what do you have in mind for your future book launch? Or what advice do you have to offer to others planning to launch a book?

I’m choosing to focus on the marketing efforts involved in releasing a novel into the world. My book launches have endured many changes over the years. There were many steps to set myself up as a new author before a small publisher released my debut novel, With Good Behavior, in 2010. I started this blog/website and signed up for Facebook, Twitter, and Goodreads. Book blogging was much more of a thing then, including virtual book tours and review requests. I was fortunate to garner wonderful support from online readers that led to a Goodreads nomination for best romance.

Later releases involved less fanfare. When I transitioned to self-publishing for my New Adult sports romance Blocked in 2014, book blogs and blog tours began to fade. Though I never developed a “street team” or group of beta readers to help market my novels, I benefited from Facebook launch parties in my page and pub sisters’ fan groups. The flurry of posts felt frenetic as fellow authors and I hosted giveaways and games throughout launch day. In particular, I give a shout out to Nicki Elson, Nancee Cain and IWSG writers who have helped promote my novels!

I have hired blog tour companies to host cover reveal and new release tours. I also paid a reader friend to design ads and publicize my brand as a personal assistant. Other marketing efforts have included Goodreads giveaways, Kindle countdown sales, and Amazon preorders. I have used Amazon KDP for all of my novels except for my 2025 releases: Low Water and Behind the Catcher’s Mask, which I published wide on Draft 2 Digital.

Image by Robert Cubitt from Pixabay

With book launches and marketing in general, I believe it’s important to 1) stay current and 2) be persistent. Unfortunately, I don’t follow either piece of advice! Readers have told me I should market my books on TikTok (especially BookTok), but I have no interest in joining yet another social media platform, especially one with ties to China. I also don’t have the motivation or patience to spend money and time on constant promotion of my writing. Instead, I focus on my fulfilling day job and family and friends.

What has worked for you?

Uncategorized

New Release! FOR ALL THE EVERS by @Debra_Anastasia #romance

Title: For All the Evers
Author: Debra Anastasia
Genre: Romance
Release Date: December 18, 2016

Blurb
Fallen Billow should be in college like most of her friends, but instead she’s raising her brother and working as a housekeeper at a vintage local hotel. It’s back-breaking work, but not nearly as challenging as fending off unwanted advances from the hotel’s owner.

Thomas McHugh is fighting for our country, across the globe and decades before Fallen Billow was even born. So there’s no way they’re soul mates. There’s no way he can be desperate to see her, hold her, kiss her. Except there is.

Is it a dream when he inks his name on her skin? Is it a delusion when she puts her hands on his face and says she loves him? Nothing has ever felt more real.

Fate has etched paths for Thomas and Fallen that even time cannot touch. A Purple Heart proclaims Thomas’ valor and bravery. And his death. But Fallen dares to dream of the impossible. She wants Thomas to stay. Just stay.

A tribute to all who have served our country, this novel honors the impossible beauty of love and the endless power of hope. Come open your heart and celebrate the many facets of bravery with Fallen and Thomas.

Congratulations to Debra!!!

Debra Anastasia has created a website for Thomas McHugh – the veteran the book is in honor of. (It is recommended readers look at this website after reading the book)

Purchase Links
AMAZON US / UK / CA / AU
Available in Kindle Unlimited
Trailer
Excerpt
“I bet you were adorable.” He put his knuckle under her chin and encouraged her to lift her head. She rolled back over and settled against his shoulder.

“I don’t want to be adorable. I want to be impossible.”

“How do you mean?” He kissed her forehead.

“I want to be impossible for you to forget, impossible for you to keep your hands off of.” She leaned up for a kiss.

“You’re my impossible then. Have no fear.” He tenderly reminded her he was her impossible, too, with his lips.

She put her hand against his stomach and snuggled in. “This is my spot. Right here. With you—it’s home.”

He swallowed before talking to the ceiling. “My heart was like a fist. Where I am? It’s not a place you plan to survive. I’ve been there for years, and it’s not about skill; it’s not even about luck. You get strapped into a machine, and fate’s driving. You can’t get out even if you want to. So you submit to it. You harden your soul. You get ready to die.”

He shifted, rolling on top of her. She sighed in contentment. Being beneath him made her feel safe and secure.

He kissed her lips, then the tip of her nose, before continuing. “But with you, it’s like my heart’s opening up, and I’m terrified to feel, after all this time. Yet I don’t have a choice. No matter where I am, I draw your face whenever I get a scrap of paper.”

He laughed a little. “We found a puppy, and I named it Fallen, just so I could say your name over and over. The guys think I’m crazy—such a strange name for a dog. But I don’t care. I’m gasping for you every moment I’m awake. And I’m making choices to keep me alive through the week.”

His eyes searched hers. “What if I’m not as tough as I was in the beginning? God, I hope no one is affected by my distraction with this. But in the end there’s you. Only you. Do what you have to to get back to me when you’re awake. You have to. I need you more than air, more than life right now. The softness of you, the tenderness in your eyes when you see me. I’m trying to force fate to throw me in your direction. To hurl me at you somehow. I don’t know if it will work. But I’m praying for it.”

Fallen touched his face, then his neck. “I will do everything I can to find you.”

Author Bio

Debra creates pretend people in her head and paints them on the giant, beautiful canvas of your imagination. What an amazing job that is. The stories hit her hard while driving the minivan or shaving her legs, especially when there’s no paper and pen around. In all of the lies she writes she hides her heart, so thank you for letting it play in your mind.

Debra has now published the Seraphim Series, the Poughkeepsie Brotherhood Series, the Gynazule Series, The Revenger and Booty Camp Dating Service. Her novella, Late Night with Andres is special because 100% of the proceeds go to breast cancer research. (So go get it right now, please!) For All The Evers is her latest romantic suspense.

You can find her at DebraAnastasia.com and on Twitter @Debra_Anastasia. But be prepared…

Author Links

There is a giveaway for signed paperback of For All the Evers and Saving Poughkeepsie, signed hand crafter holiday ornaments, Booty Camp Dating Service ring, Poughkeepsie lip balm and cardboard keychain, and XL One More Chapter t-shirt